Company News

Instinct Science, a leading software provider for veterinary hospitals, today announced that it has acquired VetMedux, a trusted education and point-of-care information company that owns Clinician’s Brief® and Plumb’s™. 

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VetMedux has won three of the veterinary industry’s highest marketing honors: a gold and a bronze VETTY for our rebrand (launch campaign and new website) and a silver for the Clinician’s Brief® redesign campaign. Are we excited? Over the moon. Honored? Most sincerely. But there’s more to the story this year than a great campaign […]

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Suicide risk among veterinarians is a known concern. Discover fresh research that asks whether storing pentobarbital differently might reduce the risk.

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The company’s rebrand reflects its expansion from educational print media to a portfolio of data, software, and content products designed to support veterinarians.

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At Brief Media, we’ve never shied away from change. It should come as no surprise that at a time of major change in the veterinary industry, we, too, are undergoing a significant transformation: a rebranding that aligns our brand identity with our expanding vision, values, and strategic goals. We are proud to announce that Brief […]

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Brief Media is now VetMedux™.  The natural question is why now, and why change our name at all? We own two of the most relied upon, most beloved products in the veterinary industry, Clinician’s Brief® and Plumb’s™. We’re known, established, and trusted—by thousands of caring, brilliant, and discerning (and busy) veterinary professionals. And we’re growing […]

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Rabies remains a significant threat to human and canine populations worldwide, claiming the lives of approximately 59,000 people each year, many of them children. Shockingly, 99% of these cases result from dog bites, leading to the unfortunate euthanasia of millions of healthy dogs out of fear of transmission. In an effort to combat this deadly […]

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Clinician’s Brief, the #1 most essential publication* for small animal veterinarians, has announced it has relaunched with expanded coverage, new professional tools, and expert contributors to better support veterinary professionals as they navigate unprecedented challenges.  For more than 20 years, Clinician’s Brief has delivered concise, objective, reliable clinical information that veterinarians depend on in their […]

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Clinician’s Brief, the #1 most essential publication* for small animal veterinarians, announces its upcoming relaunch, which will feature new content, functionality, and tools to support veterinary professionals as they navigate the increasingly complex landscape of animal medicine. For decades, Clinician’s Brief has helped veterinary professionals make the most critical decisions for their patients and practices. […]

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We’re thrilled to announce that Plumb’s Pro™, the revolutionary new tool from Plumb’s™, just won gold in the app category at the 2023 Animal Health Marketing Awards (also known as the VETTYs) at this year’s NAVC Veterinary Meeting & Expo (VMX).

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Hiring and supporting great people is at the heart of Brief Media. And according to Fortune and Great Place to Work®, it continues to be a winning approach for employee satisfaction.  For the second year in a row, Brief Media has been named one of Fortune’s Best Small Workplaces™, ranking 46th on the 2022 Fortune […]

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For the third year in a row, Brief Media has been recognized for excellence by Great Place to Work®, the foremost authority on workplace culture and employee satisfaction.  A company-wide survey revealed that employees feel they’re in a uniquely beneficial company. Words like “team,” “work-life balance,” and “flexible” were most commonly used to describe the […]

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As we enter another year of the COVID-19 pandemic, Dr. Indu Mani, Brief Media’s Chief Scientific Officer, and Elizabeth Green, our CEO and Founder, reflected on the state of the veterinary industry. Dive into their insights and predictions for the coming year. A Focus on Resilience The years of 2020 and 2021 have challenged the […]

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Plumb's Pro, our all-new clinical decision support tool for veterinary teams, was recognized in two categories at the 2022 Animal Health Marketing Awards (also known as the VETTYs) at this year's NAVC Veterinary Meeting & Expo (VMX).

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Building on its 30-year history of trusted veterinary drug information, Plumb’s, the leading digital veterinary drug reference, has launched a new, more robust platform for animal healthcare teams.

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Brief Media Chief Veterinary Officer Indu Mani, DVM, ScD, was honored as a nominee for the 2021 Feather in Her Cap Award. This award honors women in the animal health industry for notable contributions in science, industry, and commercial excellence. Each year, the Feather in Her Cap Award not only highlights a single winner but […]

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With 100 percent of employees in agreement, there’s no denying Brief Media is a great place to work. For the second year in a row, Brief employees have given their collective nod of approval to the company’s culture and its employee experience. And Great Place to Work, the global authority on workplace culture, has made […]

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In mid-March of 2020, as the COVID-19 pandemic took hold in the US, Brief Media CEO and founder Elizabeth Green advised her sales team to stop all sales efforts and focus on connecting with clients to ensure they had everything they needed. Under her leadership, the Brief Media team reviewed and published a step-by-step coronavirus […]

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TULSA, OKLAHOMA—Brief Media has been honored with a 2020 FOLIO: Eddie and Ozzie Award for editorial excellence in content created for Clinician’s Brief. Procedures Pro: Fundic Examination, an image-based clinical guide to performing veterinary ophthalmologic examinations, has won in the B2B Instructional/How-To category.  Two additional Brief Media entries were recognized with honorable mentions. The Clinician’s […]

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The #1 resource for small animal veterinarians announces new Handraiser product aimed to connect professionals with new treatments and technologies TULSA, OKLAHOMA—Brief Media, publisher of leading veterinary publication and reference brands Clinician’s Brief and Plumb’s Veterinary Drugs, has announced the release of Handraiser, a new product that tracks specific product-buying intent among small animal veterinarians […]

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FEBRUARY 20, 2020—The results are in! Brief Media, publisher of leading veterinary publication and reference brands Clinician’s Brief and Plumb’s Veterinary Drugs, announced today that it is Great Place to Work-Certified. Certification is a significant achievement. Using validated employee feedback gathered with Great Place to Work’s rigorous, data-driven For All methodology, Certification confirms 7 out of 10 […]

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Brief Media has strengthened its revenue department with team growth and a restructure to grow the success of its partners.

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Elizabeth Green, founder and CEO of Brief Media—publisher of leading veterinary publication and reference brands Clinician’s Brief and Plumb’s Veterinary Drugs—has been honored with the 2020 Feather in Her Cap Award. The 2020 Feather in Her Cap Award was announced Monday, January 20, at VMX in Orlando, Florida. The award recognizes women who have made […]

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