Plumbs Therapeutics Brief, A Finalist For 2015 Folio Ozzie Award In Design, New Magazine (B2B)

Brief Media & Plumb's Therapeutic

TULSA, OKLAHOMA—Plumb’s Therapeutics Brief, Brief Media’s veterinary clinical pharmacology journal, is a finalist for the Folio: Ozzie Award for Best Design, New Magazine (B2B). This award acknowledges outstanding overall design of a magazine launched between June 1, 2014, and June 1, 2015.

“To be nominated for this award is extraordinary,” says Indu Mani, DVM, ScD, FNAP, Brief Media Chief Veterinary Officer and Plumb’s Therapeutics Brief Editor. “ Plumb’s Therapeutics Brief has merged relevant clinical content with actionable applications in a novel, visually striking format. We are truly honored.”

“This is very exciting and quite an honor,” says Jeanne Mistretta, Plumb’s Therapeutics Brief Chief Designer. “We knew we had a great product, and the goal was to complement it as best we could. It was important to have the right branding and look.”

“What strikes people about Plumb’s Therapeutics Brief is how different it is. It stands out,” says Aaron Mays, Brief Media Creative Director. “We kept the design clean and visually sparse to keep it focused on the content. The look has an elegant yet clinical feel to it, which helps make the content more readable.”

Plumb’s Therapeutics Brief, a bimonthly, peer-reviewed journal, combines concise veterinary clinical pharmacology with practical applications to help busy veterinary practitioners stay current with the latest in therapeutics. It was launched in September 2014 and is delivered with Clinician’s Brief, Brief Media’s clinical peer-reviewed journal.

The Folio: Eddie & Ozzie Awards competition honors excellence in magazine editorial and design and is among the most highly regarded in the magazine industry. Plumb’s Therapeutics Brief, nominated for its May 2015 issue, is competing for the Ozzie with 3 other new B2B publications.

“Our audience has been really receptive to the design,” Mays says. “It’s nice to also be recognized by this prestigious organization.”

Winners will be announced Monday, October 19, at the Folio: Eddie & Ozzie Awards Luncheon in New York City at The Folio: Show, the leading conference and exhibition for the magazine industry.