Folio: Honors CEO of Veterinary Publishing Company Brief Media as One of Its Top Women in Media for 2016
Elizabeth Green Honored in Entrepreneurs Category
TULSA, OKLAHOMA—Elizabeth Green, CEO and founder of Brief Media—publisher of leading veterinary brands Clinician's Brief, Veterinary Team Brief, and Plumb's Therapeutics Brief—has been named one of Folio:'s Top Women in Media. With its annual awards, Folio: celebrates "the creativity and accomplishments of our female colleagues . . . [who have] fearlessly moved their teams, brands, and companies forward, made strides in their respective markets, and created lasting impressions on their colleagues."
Green will be recognized as a top entrepreneur, one of 6 categories included in the Folio: awards. The honorees will be recognized at an awards ceremony at 12:30 PM on Thursday, June 9, at the Yale Club in New York, New York.
"It is certainly a privilege to be honored by Folio: as an entrepreneur in media who is making a difference," says Green. "When I reflect on this journey and the mentors who have profoundly impacted my career, I realize they have all been men. My hope is to be an example and a mentor to young women and men who are passionate about becoming the next generation of leaders in our profession."
Green's journey with Brief Media began in 2001, when she and company cofounders John O'Brien and Antoinette Passaretti recognized that educational literature was too time-consuming for overworked veterinary practitioners. They created Clinician's Brief, a peer-reviewed journal that provides education veterinarians want in the format they need—brief. This journal became the industry leader in just 4 years. By 2015, Green's vision for veterinary professionals had expanded to include 2 additional peer-reviewed journals (Veterinary Team Brief and Plumb's Therapeutics Brief) as well as Plumb's Veterinary Drugs, a digital resource for accessing updated pharmaceutical information.
Green serves as mentor and example to the team by embodying a leadership style grounded in empathy—for her employees, for veterinary professionals, for animals, and for fellow media professionals. Whether she is speaking at a conference, addressing key industry leaders, or coaching a junior employee, Green actively demonstrates what it means to be not only a visionary across multiple disciplines but also what it means to be an empowered woman in the media industry.
"Beth Green has been a personal inspiration to me and a collective inspiration to our company," says Brief Media Chief Veterinary Officer, Indu Mani, DVM, ScD, FNAP. "She is not only brilliant, nimble, and innovative in each and every pursuit that she addresses, with a broad scope and an eye to the future, but possesses a deep empathy targeted at her coworkers and the world in general."
As a paradigm leader in veterinary medicine and in B2B media, Green demonstrates a fervor that empowers her influence within and beyond her thriving company. Green, recognizing that strength is garnered through a collaborative voice, excels in establishing partnerships. The result is a resilient trust held in Green and her team by clients and agencies. Green has initiated collaboration with key leaders within the veterinary industry for the betterment of the profession.
"Beth is a force to be reckoned with—a true leader focused on what is important to her market and to her employees," says Toni Nevitt, President of eMediaAdvantage. "Beth's dedication to the care and well-being of animals is reflected in the solutions she delivers as well as her philanthropic efforts and collaboration with industry associations and groups."
For more information about the awards luncheon, or to see the complete list of Folio: Top Women in Media honorees, visit foliomag.com/top-women.