Clinician’s Brief Announces Changes to Exceptional Veterinary Team

With Concise New Format, Veterinary Team Brief Becomes Companion to Clinician's Brief.

Exceptional Veterinary Team Evolves to the Next Level

Tulsa, OK – Exceptional Veterinary Team will adopt a concise new format and a new name in January 2013. Veterinary Team Brief will help readers keep up with new diagnostic technologies and therapeutic advances in veterinary care.

"Our readers tell us they love the peer-reviewed content, and need succinct articles to fit their busy schedules," says Elizabeth Green, President of Clinician's Brief and Veterinary Team Brief. "The brief format is something we've perfected for more than 10 years with Clinician's Brief, and demonstrates that we truly listen to the needs of our audience."

To provide practical skills for team-based medicine, Veterinary Team Brief will also include more clinical content. For example, the new Clinical Suites column will cover a medical topic also featured in Clinician's Brief. Together, the two publications provide a perfect foundation for team learning.

"Every employee at the practice can impact the delivery of better patient and client care," says Dr. Kathy Ruby, Editor in Chief. "Veterinary Team Brief defines the role of each team member, so practices can deploy employee assets to their advantage. To implement change within a practice, it's crucial to reach the entire team," she adds.

Veterinary Team Brief provides expanded reach to practice owners, veterinarians, practice managers, veterinary technicians, office staff, and veterinary students. Sixty-three percent of readers are in practices with three or more veterinarians, representing larger clinics with the most sales potential. Eighty-three percent of readers own a smart phone and/or a tablet, so they can access essential information from multiple devices.

Clinician's Brief, which delivers practical medicine essential for veterinarians, is ranked by practitioners as the number one publication for diagnostic and treatment information. Now, with a similar concise format and shared medical content, Veterinary Team Brief is the perfect companion, providing clinical information and practice skills to help the entire team work more cohesively. Together, the two publications prove that brief really is better.