Brief Media Recognized for Outstanding Integrated Marketing Program at 2016 MediaGrowth Executive Summit
Brief Media’s Integrated Marketing Program for ACVS Receives 2016 B2B MediaGrowth Award
TULSA, OKLAHOMA—Brief Media—publisher of leading veterinary publication brands Clinician's Brief, Veterinary Team Brief, and Plumb's Therapeutics Brief—was recognized at the 2016 MediaGrowth Executive Summit (MGES) for an outstanding integrated marketing program, developed to help the American College of Veterinary Surgeons (ACVS) engage general practitioners and grow attendance at its continuing education summit.
The MediaGrowth Awards, hosted by Simonsen Sales & Marketing, recognize B2B media teams that demonstrate a focus on new and innovative platforms and techniques, while maintaining the core values of B2B media. Nominees were judged by the MGES advisory board and the selection process was monitored by BPA Worldwide.
"It is certainly an honor to receive the MediaGrowth Award for this successful integrated marketing program," says Elizabeth Green, CEO and founder of Brief Media. "Utilizing our unified audience data to target the right market segments for ACVS more than doubled the original response rates, dramatically grew certain market groups, and resulted in record attendance at this event. The real success is an excellent experience and record results for this client."
ACVS—a specialty college recognized by the American Veterinary Medical Association (AVMA)—enlisted Brief Media to develop a program to increase awareness and attendance at its annual surgical summit. This event has long been perceived as the primary source of continuing education for board-certified veterinary surgeons. As a result of the partnership with Brief Media, ACVS was able to extend its reach to general practitioners with an interest in surgery.
"The success of this partnership is a direct result of a collaborative effort here at Brief Media," says Joanna Lundberg, Director of Advertising at Brief Media. "With the efforts of our marketing, design, custom media, and veterinary teams, we were able to develop a truly innovative program. I am extremely proud of this team and their aligned efforts to create a strong marketing program and strategic solution for this client."
Leveraging strategic audience targeting methods and valuable insights from on-staff veterinary professionals, the Brief Media team created a fully integrated marketing campaign that helped ACVS exceed its attendance goals and increase registration by 12% year-over-year.
"We were able to enhance the results of the ACVS campaign by using OnPoint, Brief Media's proprietary audience database," says Natalie Williams, Director of Audience/Technology at Brief Media. "OnPoint data allowed us to strategically segment our veterinary audience to target those who have engaged with surgery-related content from our websites and newsletters."
The receipt of this award reflects Brief Media's ongoing commitment to providing excellent client experiences through collaborative partnerships, relevant industry insights, and successful marketing programs, with the support of innovative and strategic marketing ideas.