Brief Media Expands Partnership Opportunities
Clinician's Brief, Veterinary Team Brief no longer official publications of the NAVC
TULSA, OK—Brief Media, publisher of the veterinary community's most-read publication brand,1 Clinician's Brief, and Veterinary Team Brief, announced today that beginning July 1, its long-standing relationship with the North American Veterinary Community will embark on a new chapter. Brief Media will no longer produce the official publications of the NAVC, nor will Brief Media function as the publishing arm for the NAVC. Instead, all Brief Media brands will continue to be produced independently with an extensive list of esteemed authors and peer reviewers.
According to Elizabeth Green, President of Brief Media: "We have experienced tremendous growth over the past five years with our publication brands and are proud of our #1 ranking journal.1 As Brief Media strategically prepares for continued growth, we are extremely excited about this new direction and the opportunity for both organizations to put their full energy behind the specific professional challenges that speak to our areas of expertise."
For Brief Media, this new chapter means continuing to advance knowledge and clinical expertise through the #1 trusted veterinary publications2 —Clinician's Brief, Veterinary Team Brief, and Plumb's Therapeutics Brief—as well as the new and revolutionary point-of-care tool, Plumb's Veterinary Drugs.
Dr. Caleb Frankel, Director of New Product Development, states: "While veterinary medicine faces some very real challenges, we believe practical and thoughtfully designed digital point-of-care tools can have a profound impact on our profession. Brief Media has assembled a brilliant team of veterinarians and developers to collaborate and chart a better veterinary world through this very technology, which we expect will dramatically improve the lives of practitioners and patients in the near future."
At present, Brief Media has made substantial investments and initiated important partnerships to advance veterinary medicine in several key areas:
- Point-of-care tools
- Human medicine
- Pharmacy and pharmacologic innovations
- Philanthropic efforts focused on preserving pet and human lives
This direction allows the NAVC team to concentrate on developing their conference, community of veterinary care, and continuing education.
12015 IMS: The Auditor-Ad Tracking Survey, 2015 Essential Media Study
22007-2015 Essential Media Studies