Our Mission Statement
Our mission is to provide small animal veterinary teams the tools they need to develop successful practices, build lasting client relationships, and deliver gold-standard patient care.
In 2001, Elizabeth Green, John O'Brien, and Antoinette Passaretti made a decision that would change the veterinary publishing industry forever.
They agreed that current educational literature was too lengthy and time-consuming for the busy, everyday practitioner. Veterinarians' desks were stacked with journals they never had time to read.
As a solution to this problem, Green, O'Brien, and Passaretti created Clinician's Brief, a journal that provided veterinarians the information they wanted in the format they needed—brief.
The first issue of Clinician's Brief was published in November 2002. Its concise format solidified the journal as the leader in the veterinary industry in just 4 years, a position it continues to maintain today.
In January 2013, the first issue of Veterinary Team Brief was delivered to practice mailboxes. Its quick popularity has made it the fastest-growing publication in the industry.
The inaugural issue of Plumb’s Therapeutics Brief was published in September 2014 and mailed to subscribers as a supplement to Clinician’s Brief. For the first time, veterinarians have access to a resource that is focused exclusively on real-world applications of veterinary drugs in clinical practice, with leading names in therapeutics and pharmacology, Drs. Donald C. Plumb and Lauren A. Trepanier, serving as editors in chief.
In January 2015, Brief Media expanded its partnership with Donald C. Plumb, PharmD, releasing Plumb’s Veterinary Drugs, the industry’s new official digital resource for accessing up-to-date veterinary drug information.
Today, Brief Media reaches veterinary professionals, both domestic and global, via multiple touch points and across all devices. Each Brief Media brand—Clinician's Brief, Veterinary Team Brief, Plumb's Therapeutics Brief, and Plumb’s Veterinary Drugs—helps small animal veterinarians and their teams expand their skills, educate themselves on clinical topics of interest, and engage with content anytime, anywhere.