Driving better outcomes
for veterinarians and the animals who depend on them

We provide trusted education and time-saving tools to support veterinarians and their teams as they navigate the complexities of modern practice. By guiding veterinarians’ most critical decisions, we help ease the stress on the remarkable people entrusted with helping pets live longer, healthier lives.

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Essential Clinical Tools and World-Class Resources for Veterinary Teams

Under the direction of our team of practicing veterinarians, we produce authoritative resources and time-saving tools that make it easier for veterinarians to provide confident care and build lasting relationships with pet owners.

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Proven Go-to-Market Strategies to Help Businesses Grow

Our dependable data and extensive marketing expertise help our partners reach and engage the veterinary professionals that matter to their businesses.

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We partner with clinics and organizations that share our goals to support veterinary professionals and the animals and humans who depend on them.

Company News

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Leading Veterinary Software Company Instinct Science Acquires VetMedux, Owner of Fast-Growing Clinician’s Brief and Plumb’s

Instinct Science, a leading software provider for veterinary hospitals, today announced that it has acquired VetMedux, a trusted education and point-of-care information company that owns Clinician’s Brief® and Plumb’s™. 

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Veterinary Company Brief Media Announces New Name, VetMedux

The company’s rebrand reflects its expansion from educational print media to a portfolio of data, software, and content products designed to support veterinarians.

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From Our CEO: Brief Media Is Becoming VetMedux™. Here’s Why.

Brief Media is now VetMedux™.  The natural question is why now, and why change our name at all? We own two of the most relied upon, most beloved products in the veterinary industry, Clinician’s Brief® and Plumb’s™. We’re known, established, and trusted—by thousands of caring, brilliant, and discerning (and busy) veterinary professionals. And we’re growing […]

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